ARC sponsor signs on for two more years
- 14th November 2013, 8:51am
“The Australian Rally Championship and East Coast Bullbars are both Australian icons and brands with a rich history, and today we are pleased to announce the continuation of our partnership with the ARC for a further two years,” said Paul Torrisi, ECB General Manager of Sales and Operations.
“At East Coast Bullbars we feel the synergy between our business, and the values we represent, is the perfect fit with the Australian Rally Championship. Our involvement in the sport over the past two seasons has been extremely beneficial and it was something we wanted to continue,” Torrisi added.
East Coast Bullbars involvement with the Australian Rally Championship began in 2011 when they sponsored the fledgling SUV category. In 2012 they increased that involvement by taking over the major corporate partnership, and have been heavily involved in the growth and promotion of the ARC.
“Having a company like East Coast Bullbars involved with the Australian Rally Championship is an amazing partnership and one we’re incredibly happy to be extending,” said Ben Rainsford, Chairman of the ARC.
“We have been able to provide ECB with a platform to promote their brand, their values and their products to a wide audience, and in return ECB have been able to expand the reach of the Australian Rally Championship to all new customers and businesses.”
“We want to thank ECB for their involvement over the past two years and we look forward to further strengthening our relationship over the next two years,” concluded Rainsford.
East Coast Bullbars, which has manufactured their World-leading products in Australia since 1972, felt the action and excitement of the Australian Rally Championship helped to convey their product values to both a national and global audience.
“The ARC is demanding of high performance, and that’s exactly what we expect of our products too. When someone fits one of our Bullbars or Nudge Bars they expect it to perform when the situation requires,” said Torrisi.
“Our company and our products have been showcased to a whole new audience through the incredible television coverage. Being involved in the ARC has allowed us greater dealer involvement, we’ve also been able to involve our customers to a greater degree through rally rides and our involvement with Rally Australia, and it’s great to also be involved with other leading brands like BP and Kumho Tyres.”
“In 2014 and beyond we want to keep ramping up that promotion and involvement by finding new ways to get the message of East Coast Bullbars and the Australian Rally Championship out to an even wider audience,” added Torrisi.
The final Round of the 2013 season is run this weekend at Rally Victoria, while the six-Round 2014 East Coast Bullbars Australian Rally Championship kicks off with the National Capital Rally in late February.
- Full access
- Exclusive news
- Store & Tour discounts