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The Australian Rally Championship has announced East Coast Bullbars will be the new naming rights sponsor for the 2013 ARC.

The East Coast Bullbars Australian Rally Championship will kick off at the new National Capital Rally in Canberra on the first weekend in March marking a new era in the sport.
 

Current naming rights sponsor Bosch has regretfully decided to conclude its relationship with the championship after two years.
 
CEO of the Bosch ARC, Scott Pedder says Bosch has been instrumental in the growth of the ARC over the past two years and thanks the company for its support while welcoming East Coast Bullbars on board as the new name on the top of the ARC billing.
 
"We're proud to have East Coast Bullbars increase its support for the ARC in 2013 after backing the new SUV Rally Challenge this year," added Scott.
 
"ECB has been a strong supporter of the ARC and we look forward to fostering the relationship, working together to further expand the ARC and to help ECB build its marketing profile through rallying,"
 
"ECB is the market leader in alloy bullbars and an innovative company that is always looking for new ways to promote and increase awareness and rallying is very pleased to have ECB as a partner," he added.
 
East Coast Bullbars became involved with the ARC at the start of this year as the naming rights sponsor of Rally Calder as well as the inaugural the ECB SUV Rally Challenge.
 
CEO of ECB, Ray Smith-Roberts says the involvement this year has left the ECB community hungry for increased participation in the ARC.
"The ARC is a great fit for ECB, we manufacture world leading high performance products built for Australian conditions and the ARC is all about high performance competition across the varied Australian landscape."
 
"The ARC is heading into a very exciting period next year with the two wheel drive formula and it is the perfect time to step up our involvement in the series," said Ray Smith Roberts.
 
"We've thoroughly enjoyed our association with the ARC in 2012 and look forward to an increased involvement in 2013.
 
Scott Pedder says the fact that the ARC has been able to sign a new naming rights sponsor is an indicator of the growing strength of the Championship.
 
"It is fantastic to have ECB on board but also sad to see Bosch step down but we understand the external pressures that are behind the decision and I have confidence we will see Bosch back at some point in the future," Scott Pedder.
 
Damion Newsome, Automotive Aftermarket director at Bosch stated, "The ARC has been a great platform for Bosch particularly for our world class braking systems and we thank them for the opportunity over the past two years."
 
The 2013 East Coast Bullbars Australian Rally Championship will shortly announce a new TV contract that will expand the coverage of the series and is expected to announce a number of new manufacturers entering the sport over the next few weeks.
 
More than 2 million Australians have watched the Bosch ARC on TV in 2012 and the series generated more than 40 hours of national television across the Ten/One HD network - a media equivalency value exceeding $12 million.
 
The Australian Rally Championship has also received support from multi-national fuel and lubricant giant BP as the primary fuel supplier and Korean tyre giant Kumho as the exclusive tyre supplier for the championship. Other commercial partners includeHonda, Rallyschool.com.au, Polaris, CanAm, Snake Racing and CAMS.
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