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Last weekend’s National Capital Rally witnessed a number of unique milestones.

At the forefront was the switch to two-wheel drive as the outright category, but behind the scenes the East Coast Bullbars Australian Rally Championship found itself open to a whole new worldwide audience via iRally and its popular smartphone App and website.

“We might be on the other side of the world but we know we’re at the forefront of World rallying by moving to a market relevant outright category with two-wheel drive, so to be a part of iRally and to showcase what we’re doing with our Championship to an international audience is incredible,” said ECB ARC General Manager David Catchpole.

“The initial feedback having only been a part of iRally for a week has been immense, we couldn’t have asked for a better reaction to the East Coast Bullbars Australian Rally Championship,” added Catchpole.

The coverage of the ECB ARC has generated considerable interest across iRally’s global network with over a dozen videos and video clips, 3 audio podcasts,nearly 30 news stories and almost 100 text comments uploaded over the course of the weekend.

Greg Strange, Editor of iRally, outlined the intense interest particularly in the video footage from the National Capital Rally.

“The video views are now over 200,000 - led by the Leigh Gotch video which has gone viral and has now been viewed over 155,000 times,” Strange commented highlighting the spectacular jump and subsequent roll by Leigh Gotch on the infamous Mineshaft.

Free to download and use, iRally is available on iPhone, iPad and Android as well as through the website www.irallylive.com, and provides extensive coverage of the World Rally, European Rally and a multiude of National Rally Championships.

Launched at the Monte Carlo Rally in 2010 iRally expects to surpass three quarters of a million user downloads in 2013.  It has a global reach into 200 countries and throughout 2012 had over 26.3 million video views, an audience the East Coast Bullbars Australian Rally Championship now taps into.
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