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The East Coast Bullbars Australian Rally Championship has confirmed Kumho Tyres as the official tyre supplier up until at least 2016.
 
The Korean tyre manufacturer, which is involved in motorsport around the World, will extend their current commitment to the Australian Rally Championship for a further three seasons having already been involved for the past four years.

Speaking at the announcement of the extension Kumho Tyres Australia’s David Basha said:  “I’m very happy to announce Kumho Tyres continued involvement in the Australian Rally Championship.”
 
“I would say the ARC has come a long way in the past three years, Kumho has been involved during a period of significant change in the ARC and I see Kumho’s continued involvement as a case of finishing unfinished business.”
 
Ben Rainsford, Chairman of the Australian Rally Championship, welcomed Kumho’s recommitment to the series; “To have a global tyre manufacturer like Kumho Tyres have such a desire to extend their relationship with the East Coast Bullbars Australian Rally Championship represents a massive tick of support for the sport and the direction we’ve been heading in over the past couple of years.”
 
“I want to thank Kumho for their commitment to rallying, and in helping the ECB ARC become one of the premier motorsport categories in not only Australia, but the region,” added Rainsford.
 
Kumho Tyres, which is also involved in V8 Touring Car Series and the Australian F3 Championship, said their relationship with the East Coast Bullbars Australian Rally Championship helped to highlight the performance and durability of their tyres in some of the World’s most demanding conditions.
 
“The diversity of rallying compared to other forms of motorsport is truly unique,” explained Basha. “The average person watching the ARC at home sees drivers pushing to the limit on a huge variety of surfaces and in every imaginable condition, and being a part of that highlights Kumho’s brand in an incredible way.”
 
David Basha made significant mention of the quality of the television coverage surrounding the ECB ARC and paid tribute to the production team for bringing the excitement of the sport to the casual viewer and seasoned fan.
 
“The television coverage really is exceptional at placing you in and amongst the action,” said Basha.
 
“When I watch the coverage and see how tough it is out there, and that people see that our tyres are involved and the conditions they endure, I think that one hour of the ARC equates to all the coverage another tyre manufacturer gets from the Bathurst 1000.”
 
Basha added that the tyre giant’s headquarters in Korea keenly followed Kumho’s involvement in the ECB ARC.
 
“From Kumho’s view point Australia and Europe are key markets, so there is very much a focus on what we are doing down here. Kumho is only involved in rallying in Australia and the UK so in terms of continuing our involvement there was always a keen interest from Korea to extend the current deal,” said Basha.

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