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The NSW Rally Championship is set to reveal a new multi-year naming rights partner from 2018 onwards. Under the guidance of new rally panel chairman John Sparks, the panel have been quietly making changes and plans for the 2018 season. A major step forward has been getting Brett Middleton and Adriana Pallister on board, both of whom have been working hard on social media and website updates through 2017. Branding and partnership plans are under the guidance of Middleton, a former top-line ARC competitor who has had recent success running the Whiteline Tarmac Rallysprint Series in Sydney. A major marketing budget for the new East Coast Classic Rally Series is also expected to be announced shortly. The combination of several new partners and the classic rally series should see teams enjoy a much higher level of promotion than ever before.
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