Michelin missed out on the WRC control tyre agreement for next season and beyond, but they won't be disappearing off the rallying scene.
They'll instead be increasing their involvement in regional championships, including in the Asia-Pacific.
“Before now, we were so focused on WRC we don’t have resources to go and do anything else, but now we can go to South America to North America where things are growing again and to the Middle East and Asia Pacific," rally manager, Arnaud Remy said.
“Of course we will work again more in the European Rally Championship where we see the potential to supply more private drivers.
“Rallying is the most important [activity] regarding visibility and communication and volume from the factory for Michelin.
“But in terms of volume, the WRC was only very small – it was only 5% of our volume. Being away from the WRC means we will be able to focus on other rallying activities on other continents.
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