CAMS still hasn’t given up on providing TV coverage of the final two rounds of this year’s Australian Rally Championship.
CAMS' Michael SmithBut according to CAMS General Manager of Motor Sport Events, Michael Smith, it all comes down to money.
“We’re talking to a couple of potential sponsors to help fund the TV coverage for the last two rounds, so we haven’t given up,” Smith said.
“We took a decision to invest in the product this year to test the market. We think we’ve come up with a pretty good product, but that needs to be able to be funded.
“We have strategies in place in case we can’t have TV for the final two events.
“We don’t want to have to impose the cost on the competitors, so we need sponsorship to fund it.”
Programs covering the first three rounds of this year’s ARC were produced by AirTime Media, but that contract - although initially reported as being for the full championship - was only a three-event deal.
irTime Media’s ARC TV host, Chad Neylon, recently told RallySport Magazine that they were still working on a deal for the final two rounds, while a CAMS spokesperson said (on the same day) that there would be no TV coverage for the remainder of the season.
The next event in the ARC is in South Australia from September 16-17.
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