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Octagon Australia have announced the appointment of Michelin & BFGoodrich Tyres as major sponsors of the Australian Safari off-road rally event in Western Australia.

Michelin will be the official motorcycle tyre supplier, while BFGoodrich Tires will be the official automotive tyre supplier for the event. The agreement covers both the 2007 and 2008 Australian Safari events.

As part of the sponsorship, Michelin & BFGoodrich Tires representatives will travel with the event, supplying and fitting tyres for competitors along the 5500 kilometre route, which starts in Kununurra on August 24 and finishes in Perth on September 1, 2007.

“Michelin and BFGoodrich Tires are thrilled to be involved in such a fantastic world class rally event, particularly one that caters for both automotive and motorcycle”, said Adam Storey, Marketing Manager Oceania.

“Not only does it give us an opportunity to showcase our world class products, but it continues our trend towards off road rally events,” he added.

Michelin is the world leader in the tyre market, and the group’s portfolio is one of the richest and most well balanced in the industry.

Michelin and BFGoodrich Tires have achieved wins in all major motorsport competitions including 15 consecutive MotoGP World Championship titles, 21 constructors World Championship titles in the World Rally Championships since 1981, and have equipped winners in all major categories of the Paris to Dakar event for the past 20 years.

Octagon Managing Director, Sean Nicholls, indicated that having such well respected and iconic Motorsport brands as Michelin & BFGoodrich Tires added significant value to the event.

“We could not be happier about the partnership with Michelin and BFGoodrich Tires, and we look forward to a successful association over the next two years.” 

The Australian Safari will celebrate its 20th Anniversary in 2007, but it will be the first time the event has been staged in Western Australia. 

Drivers and riders have the opportunity to choose from two categories, the competitive off-road rally and a non-competitive component, the Adventure Tour. In this second category, Auto and Moto enthusiasts can join a fully guided self-drive tour that weaves through and around the Australian Safari competition route, taking in some of Western Australia’s famous towns and iconic destinations.

The event is considered to be the “Dakar” of the Southern Hemisphere. It traditionally attracts leading national and international competitors from countries such as the United Kingdom, Malaysia, Sweden, Holland, USA, United Arab Emirates and Japan. 

For more information on the Australian Safari, visit www.australiansafari.com.au

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