Primal new livery for Ford Innate Motorsport
- 26th February 2013, 2:20pm
Team driver Adrian Coppin said: “The design this year is fun with energetic fluid blobs of colour spilling over a geometric mesh pattern. Working with Inklab Design Studio, we received a lot of positive feedback for our car design last year so we wanted to go full on with the design this year and really push the boundaries."
“It’s not your standard rally car design—Adrian’s a young gun with a different perspective on the sport, so we wanted to challenge those old standards of rally and how to target a different audience. The design this year builds on the ‘innate’ primal qualities of race and speed, whilst still being fun and energetic,” Colin Haining from Inklab said.
"We made a conscious effort to work with likeminded businesses, which care about the quality and creativity in the team, and special mention has to be made of automative graphics specialists AutoGrafika who joined the sponsorship lineup this year. We approached them with a crazy design and impossible deadlines and they still jumped at the chance.” Coppin said. “They really have such an awesome eye for detail, and that quality shows in this final wrap”, he [Coppin] added.
The team has revealed their sponsors for this year, including Ford Australia, Inklab Design Studio and AutoGrafika, the team also has significant support from Castrol Edge.The team’s first event will be the National Capital Rally, Round 1 of the 2013 East Coast Bullbars Australian Rally Championship to be held in Canberra from 1-3 March.
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