Red Bull appoints new TV partner for 2013 WRC coverage
- 21st December 2012, 12:48pm
The renowned TV production company HBS, which will collaborate closely with the Finnish company FilmWorks, has made a name for itself producing world football championships between 2002 and 2010 and is one of the top sports production companies in the world. As such, HBS will film all 13 races in the 2013 World Rally Championship next year in its signature style of innovation and high quality. Among the technological highlights of this complex production will be the use of on-board cameras, which will send spectacular images directly from within the rally cars. Helicopters will be equipped with sophisticated cameras to ensure that race calls have the benefit of the highest quality production technology.
Starting with the first race, the legendary Rally Monte Carlo on 15-20 January 2013, HBS will produce both the daily news and a 26-minute highlight show of each rally as well as a show featuring all of the highlights of the World Rally Championship on the final day lasting 52 minutes.
In October 2012, the FIA appointed Red Bull Media House and the sportsman media group as the new WRC promoter. The two companies are responsible for all commercial aspects of the WRC operation. This includes the marketing of media and sponsorship rights, the production of TV signals and media formats of all the rallies on the WRC calendar.
The World Rally Championship (WRC) is the top-ranked rally series organised by the FIA. It currently consists of 13 events of up to 25 special stages, driven on gravel, tarmac, snow and ice. The WRC provides authentic and competitive motorsports action featuring powerful cars and fantastic drivers in a unique environment.
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