WRC TV audience rises by 35 per cent in 2014
- 7th November 2014, 9:49pm
Global TV interest in the FIA World Rally Championship continues to increase during the 2014 season.
New figures issued by sports marketing research company Repucom for the first 10 rounds of the championship, up to and including Coates Hire Rally Australia, show a large rise in both audience and broadcast time compared with 2013.
Total audience across the 10 rallies rose by 35 per cent to 581.81 million viewers, while broadcast time increased by 70 per cent to 7275 hours.
Most regions saw notable audience increases in comparison to 2013, including Central and South America (+ 155 per cent) and Europe (+ 34 per cent).
Rallye Monte-Carlo netted the largest audience to date with 86.75 million viewers tuning in, while Neste Oil Rally Finland achieved the highest broadcast time with 880 hours.
In the third quarter, Neste Oil Rally Finland was watched on TV by an additional 30 million fans compared with 2013, ADAC Rallye Deutschland gained an extra 22 million viewers and Coates Hire Rally Australia brought in 18 million more people than last year.
WRC Promoter managing director Oliver Ciesla said the upward trend was ‘hugely encouraging’ and maintained the excellent progress in growing WRC’s media audience across all platforms.
“Increased broadcast hours confirm broadcasters’ appreciation of the WRC programmes we produce and demonstrate we’re meeting the demand for live sport in HD format,” he said.
“The figures show our emphasis to deliver live stages at regular times, such as the Power Stage at midday on a Sunday and Thursday evening city stages, are welcomed by viewers and attract new fans,” he added.
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