Rallycorp, the commercial arm of the Australian Rally Championship (ARC) has today announced the renewal of their ‘high performance’ partnership with Colonial First State. Colonial First State, who joined the ARC as a platform sponsor in 2007, will remain as platform sponsor for the 2008 season, continuing to help boost the profile of the exhilarating six round national Championship, run in stunning forested countryside throughout Australia.
Rallycorp Chairman Mr Stephen Ashton believes the new deal is a promising step towards creating a long term partnership between the ARC and Colonial First State and is excited about the year ahead.
“Consistent partnerships are good for any business and the renewal of the sponsorship agreement with Colonial First State will provide some much needed continuity in the ARC,” said Ashton.
“Rally sponsorship continues to branch outside the automotive sector providing an excellent platform for cross-promotion and allows new brand names to become synonymous with the ARC and rallying” he continued.
Through their continued platform sponsorship Colonial First State will be able to take advantage of what the ARC and the sport of rallying has to offer.
The platform sponsorship grants Colonial First State access to signage on ARC cars and course stages and will allow it to hold corporate hospitality programs at each event.
Colonial First State will also receive corporate ride days in both Sydney and Melbourne with ARC teams and will get the action packed experience of hosting a ‘high performance’ learn to drive day for key clients.
Colonial First State General Manager, Marketing, Danielle Murrie said: “It’s a great pleasure for us to be able to renew our support for the Australian Rally Championship in 2008.”
“The sponsorship is a significant opportunity for Colonial First State and we are very pleased to be able to contribute to important services which are vital to the running of each event,” she continued.
Ms Murrie said the synergies between Colonial First State and the Australian Rally Championships are clear.
“Colonial First State is dedicated to delivering long term high performance to our clients. As such, it’s a great fit for us to be supporting the fast paced, high performers who participate in this Championship. Our support of the ARC complements the other sponsorship we currently have with another great Australian event, the Sydney Half-Marathon,” she said.
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