The year 2017 saw Subaru’s unbroken run of 11 Australian Rally Championship titles come to an end, but this can soon be turned into a positive for the sport in this country. They achieved the co-driver’s championship, and kudos to Bill Hayes for another great year, but this is not really marketable to the huge brand that is Subaru. However, the storyline of a comeback win is.
Molly Taylor, Australian Rally Champion

Molly Taylor, Bill Hayes and Subaru won the Australian Rally Championship in 2016.

2018 will likely see the Subaru do Motorsport team back with a vengeance, and with Molly Taylor at the helm, they will be fast again. She took a clean sweep victory in Western Australia, and her consistency throughout saw her through to a commanding position prior to the final round in Coffs Harbour. Subaru are not in the championship to finish second, but are under pressure against the might of the ‘new-breed’ AP4 cars. Harry Bates’ Toyota and Eli Evans’ MINI are heading the AP4 trend in Australia, and Nathan Quinn is likely to be back to defend his title in 2018. An interrupted couple of years for Adrian Coppin could also become more consistent next year, hinting a new car is currently being tested. Consistency has been Subaru’s strong suit for the past two years, and with more strong competition on the cards for next year, it will become even more important. As ever, Taylor’s self-promotion through her social media is ultra-valuable, and through Subaru’s loyal following, the brand can take advantage of this. A return to the top with Taylor behind the wheel is a high probability, inspiring many young men and women, to achieve the feats of their hero. Subaru need the ARC, and the ARC needs Subaru. Molly will be hoping for a jolly Christmas period, and a ‘faster than ever’ WRX to bring her a second Australian title. https://twitter.com/MollyRally/status/933860433789968384

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