Pirelli Tyres has beenĀ  selected as the control tyre manufacturer for the Tesco 99 Octane MSA BritishĀ  Rally Championship.Ā  Ā 

The 3 year agreement with Pirelli sees the BRCĀ  introducing a prize fund to be spread across all classes in the ChampionshipĀ  with every finisher receiving prize money on every round.Ā  Ā 

In addition to the substantial prize fund, PirelliĀ  have introduced a driver development scheme unique to the BRC which, underĀ  their direct support, will see the winner being progressed in their careers. Ā 

The move to a single tyre supplier for theĀ  championship is the latest step made by the BRC to ensure a level playingĀ  field to best showcase talent and ability in the six-round championship. ItĀ  comes after the successful introduction at the start of the 2006 season of aĀ  control fuel and Group N regulations.

ā€œA ground breaking packageā€ is how BRC Manager MarkĀ  Taylor described Pirelliā€™s announcement to support the BRC. ā€œThis initiativeĀ  will see significant benefits and a huge prize fund being ploughed back to theĀ  competitors further highlighting future talent and provide even closerĀ  competition on the stages.ā€
Ā 
The key benefitsĀ  are:
ā€¢Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā  FixedĀ  cost tyres supplied on each of theĀ  events.
ā€¢Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā  EqualĀ  tyre availability and performance for everyĀ  competitor.
ā€¢Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā  Pirelli Star Driver scheme which encompasses every class in the BRC willĀ  select a ā€œstarā€ winner from each of the first five events. Going head to headĀ  in a final shootout competition, the eventual winner will receive a fullyĀ  funded drive in a potential championship winning, top spec car in the 2008Ā  Championship
ā€¢Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā  Cash prize fund for BRC registered competitors in every class. BRC classĀ  winners on every rally can win up to Ā£500, runner-up places reducing down toĀ  Ā£100 for every finisher in each class in each rallyĀ 
ā€¢Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā  IncentivesĀ  for foreign drivers to enter and compete in theĀ  Championship
ā€¢Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā  Pirelli marketing enhancements and increased mediaĀ  profile

Pirelli won the tender process to supplyĀ  Britainā€™s most exciting and dynamic motor sport championship after bids wereĀ  submitted by five tyre manufacturers.Ā 

BRC Manager, Mark Taylor says:
ā€œNever before in theĀ  British Rally Championship have competitors been provided with a chance to winĀ  cash prizes of this magnitude, importantly these will be structured to supportĀ  all classes and registered finishers.

ā€œThe Pirelli Star driver scheme will be selected by aĀ  majority objective set of criteria that will be known by everyone andĀ  published by the end of the year. A project to identify true future talent,Ā  the principal and importantly the winner could come from any class in the BRCĀ  field. The inaugural winner will receive a fully funded drive in the 2008 BRC,Ā  but in future years we have not ruled out prizes that could see Star DriversĀ  progress to the World stage.

ā€œThe joint Pirelli and BRC package for the 2007 seasonĀ  sees the benefits of a control single make tyre, providing reward forĀ  competitors, investment in Championship promotion and an undertaking fromĀ  Pirelli to provide incentives to foreign drivers from Europe to come and enterĀ  the BRC.ā€œ

Paul Hembrey, Pirelli MotorsportĀ  Director, says:
ā€œPirelli has over 30 years of rally heritage, and isĀ  delighted to be chosen as the tyre partner for the reinvigorated BRC. TheĀ  focus on group N machinery has created a substantial interest in the Tesco 99Ā  Octane MSA British Rally Championship, and working together with BRC, PirelliĀ  wishes to promote not only the championship, but also the development ofĀ  future International Rally Stars. This is an exciting time for BritishĀ  rallying, and one that will evolve the BRC to once again be the premiumĀ  national rally championship in the world. ā€œ

In keeping with Pirelliā€™s most distinctive hallmarks,Ā  innovation and research, the deal sees the very latest tyre technology beingĀ  used in what is Britainā€™s most exciting and dynamic motor sportĀ  championship.
Ā 

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