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Ford has unveiled its new World Rally Championship contender at the Paris Motor Show. The new Fiesta RS WRC car will make its WRC debut at Rally Sweden next February. Greg Strange talks to Stephen Odell about the car, and why rally is vital to Ford.

M-Sport managing director and BP Ford Abu Dhabi World Rally Team director Malcolm Wilson said: "This is a thrilling time for everyone involved in the car’s development. Countless hours have gone into the Fiesta RS WRC to reach this point, and for the car to be unveiled in public for the first time is a proud moment for us. We are right on track with our development and the team is delighted with testing to date. Another major step forward will be taken at the start of October when the car tests in full 2011 technical specification for the first time.

"We will have a test car running under the guidance of our technical director, Christian Loriaux. Mikko and Jari-Matti lead our challenge with the new car in the 2011 WRC, so their feedback from the testing is critical, and will provide valuable data for our engineering team to work with," added Wilson.

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