MoMac kicking goals with live on-line rally coverage

Action from the recent Lone Star Rally of Canterbury could be seen around the world through the latest live streaming efforts from MoMac Media.

Three stages of the 2020 Mainland Rally Series finale were streamed live as the Canterbury-based creative agency took on its most ambitious rally coverage yet.

MoMac Media director, Ryan McDonald, says cost-effective and quality live streaming opportunities have rapidly evolved with new switching software and improved live streaming platforms, such as Facebook and YouTube, providing new possibilities for multi-cam rally coverage in remote locations.

"We’re not aiming for a WRC level production. We want to provide quality and real time coverage that no-one else can deliver effectively at such at a low cost," says McDonald.

The story began over a coffee about three years ago.

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Colin Smith

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