Scenic images of the Sunshine Coast and Mary Valley feature in an action-packed new video production which will help promote next May’s International Rally of Queensland around the world.

The promotional clip is the official preview of the 2011 FIA Asia Pacific Rally Championship (APRC), of which the International Rally of Queensland on 13-15 May will be round two.

Also featuring the other championship rounds in Japan, China, Malaysia, New Zealand and New Caledonia, the clip has been made available internationally for use by the host broadcasters of the APRC. The APRC is broadcast through ESPN Star Sports in Asia, Motors TV Europe and the UK, China’s Guangdong TV and Foxsport and is seen in 118 countries, many of which are targets for Sunshine Coast tourism promotion.

The video has been produced by New Zealand-based APRC.TV Ltd. A YouTube quality clip is available to view below.

Event Director Errol Bailey said the new video was another example of the valuable promotion delivered to the Sunshine Coast and Mary Valley by Australia’s only annual international championship rally.

“Even before our event starts, this promotional film including images of beach and countryside will be seen by thousands of followers of the FIA Asia Pacific Rally Championship from around the world,” Mr Bailey said.

“Then once the rally is underway, dedicated production crews will be feeding TV networks with daily highlights. Post-event, APRC.TV Ltd will distribute special programs to its international networks and Australia’s Network Ten, its regional affiliate stations and its ONE HD digital sports network will show another one-hour program focused on the Australian Rally Championship.

“This year we have positioned the rally to highlight more strongly the natural and man-made tourism attractions of the Sunshine Coast and Mary Valley. We aim to deliver direct economic benefit to the region through the visits of up to 2000 rally crews, support personnel and spectators on-event, plus the longer-term benefit of widespread media coverage.

“We also hope to have a closer working relationship with the regional tourism organisations.”

The International Rally of Queensland will be headquartered this year in Caloundra. The route will take a field of around 80 cars on competitive and non-competitive stages to Caloundra, Imbil and the Mary Valley, Cooroy and Kenilworth.

Entries are expected to include Australian international stars Chris Atkinson and Cody Crocker, going head-to-head on home soil for the only time this year, plus a host of other world-class drivers from Britain Japan, India, New Zealand, New Caledonia and Australia.

Spectator tickets to the Caloundra Rally Shootout under lights and the Imbil Spectator Park go on sale on 14 March on the event website,


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