The recent Hella International Rally of Whangarei in New Zealand boosted the local economy by more than $3.5 million, according to an economic impact report.
Organisers are delighted with the results from the event, which doubled as the second round of the 2007 FIA Asia Pacific Rally Championship and the 2007 Vantage Aluminium Joinery New Zealand Rally Championship.
“We were excited about having top quality rallying retained in Northland,” Hella International Rally of Whangarei chairman, Laurie Brenssell, said. “We have a rich tradition of running major rally events there and the roads are some of the very best for rallying in the world. So from a rally viewpoint we were always delighted to be in the region.
“We are doubly delighted in knowing that the rally has returned a tangible economic benefit also. That is the basis for a rewarding partnership for the future.”
The event attracted more than 80 competitors, with 14 from overseas, while there were 38 accredited media, including 15 from overseas. The rally drew a spectator audience of 1500 to the region.
Additional to the direct spend from competitors, crew and spectators, the event organisers spent $130,000 in and around the region on goods and services related to the rally, and also contributed over $10,000 to local community groups.
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