At the recent Adelaide Hills Tarmac Sprint, sarally.com.au successfully
trialled two new initiatives designed to provide greater media coverage for
South Australian rallying.

Autosport TV involved stage by stage in-car video being
uploaded to sarally.com.au during the event, and SA Motorsport Tyres Instant
Results saw results being sent direct to registered mobile phones. Both
trials were considered successful.



Autosport TV saw 1800 rally fans from across the globe tune in to see some
of South Australia's best drivers tackle the tarmac stages in three days,
plus hundreds more tuned in via popular internet video sharing site YouTube.


Comments were received from as far abroad as Kenya and the United States.
Everyone was overwhelmingly positive about the trial.



The live video coverage was not without teething problems; however video was
broadcast on sarally.com.au within an hour of the first car commencing the Adelaide Hills Tarmac Sprint, testament to the dedicated team assembled
for this event.



SA Motorsport Tyres Instant Results saw a small amount of competitors and
spectators support the initial trial. Technical problems prevented results
from being delivered to mobile phones as fast as was desired, however
comments from those who signed up for the trial were also mostly positive.



"Autosport TV and SA Motorsport Tyres Instant Results both came together in
about a week," explained sarally.com.au manager Ryan Jones. "The fact that we
were able to deliver these two services so successfully is really down to
the support of our partners and those that helped on the day. The reaction
from competitors and sponsors has been really encouraging, and we'd like to
thank all those that have passed on feedback."



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