The biggest revamp undertaken in the history of TARGA will take its suite of industry-leading tarmac rally events to the next level.
A comprehensive overhaul of TARGA’S brand and business strategy will target growth in new competitors and spark greater appeal for the fan base of the iconic Targa Tasmania, Targa Great Barrier Reef and Targa High Country events.
A year on from the acclaimed Dutton Group purchasing TARGA, the brand recently commissioned an extensive in-house analysis that will now see a fresh business path and marketing direction.
The business known previously as Targa Australia will make way for a brand new name, TARGA, which will incorporate a powerful new logo that re-enforces the unique tarmac rally discipline while acknowledging the rich history and heritage of the brand.
While TARGA is adopting a more modern and contemporary look, it has a clear mission that will deliver the Ultimate Tarmac Rally experience for competition entrants, and become the must-have driving experience for car enthusiasts and fans.
TARGA is committed to investing in customer experiences, starting with streamlining the rules to enable competitors to have greater freedom and more choice.
Importantly this investment will make it easier for new competitors to participate and also transform the business into a more user-friendly fan experience.
The new structure recognises the historical significance of the competition classes while also giving added weight to the burgeoning numbers of motoring enthusiasts who want to drive their cars on closed roads.
The TARGA Competitions brand ambition is to be the bona fide leader in unique rally events while TARGA Tours aims to be the ultimate driving getaway.
Central to the new TARGA focus is a completely redesigned website, TARGA logo, refreshed event logos and more streamlined and clear social media presence across all the major platforms.
The TARGA website will provide comprehensive course outlines, entry lists and Australian Targa Championship points table.
“The past year was an incredible year of change at TARGA and it’s now time to really focus our efforts, with the first step being a major rebrand and well overdue update of our customer facing website,” TARGA chief executive Mark Perry said.
“These updates are a small reflection of the big changes we’re making across the company to better serve our customers.”
TARGA’S business and marketing restructure comes soon after confirmation that Targa Tasmania (April 27-May 2) will see the longest competitive course in the famed event’s history.
Targa Tasmania will feature 39 stages over 626 kilometres that will include two brand new stages and a recall of several discontinued tests.
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