Tesco has confirmed its title sponsorship of the Tesco 99 Octane MSA British Rally Championship for a further two seasons. The agreement builds on the successful introduction of biofuel blend Tesco 99 Octane as the control fuel for the 2006 Championship - making it the first motorsport championship in the world to adopt a control fuel with bio-ethanol content. Tesco 99 Octane, developed by leading independent fuel producer Greenergy Fuels, has been chosen by the MSA British Rally Championship not only because it delivers great power but also because it is one of the cleanest motorsport fuels on the market with low levels of aromatics and enhanced environmental credentials.
The performance of the fuel on the forest stages has been matched by its performance on Tesco forecourts with 99 Octane now available at over 200 stores. As well as being on sale to Tesco customers, Tesco 99 Octane retail fuel is also available to competitors of championships that run alongside the BRC.
Mark Taylor, Tesco 99 Octane MSA British Rally Championship manager commented: “The announcement that Tesco, Britain’s biggest retailer, is continuing its association with Britain’s most exciting and dynamic motorsport championship is further evidence of the growth and success of the six round championship which encompasses the best rallies of the British Isles.”
The introduction of the new fuel also saw a drive to improve safety standards with the introduction of new ‘Refuel Zones’. The zones offer a secure environment for refuelling and cut out the need for competitors to transport fuel for their own cars.
Peter Cattell, Category Manager, Petrol at Tesco added: “It’s fantastic to see the UK’s top rally drivers racing on Tesco 99 Octane. We’re sure they are enjoying the fuel as much as the many thousands of customers who fill up with it at our stores every week.”
Further announcements about the future of the Tesco 99 Octane MSA British Rally Championship are expected over the next few weeks.
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