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If there’s one event I would like to spectate at, it’s Rally Sweden. If there’s one event I would like to cover from a media perspective, it’s Rally Sweden. If there’s one event I would like to compete in, it’s Rally Sweden. It’s something about the snow covered forests, the all white landscape that makes it a bucket list event for so many people.

Spectators take warmth from a fire during Rally Sweden. Photo: Jaanus Ree/Red Bull

Being unique is a quality we all have, and the stock standard gravel event is sometimes a bit too ‘same same.’ Take a photo from the WRC in Agrentina, Italy and Portugal, and the casual fan would likely not tell the difference. It’s the different nature of Rally Sweden which makes it so popular.

No other event in the WRC can replicate an image like this. Teemu Suninen in action. Photo: Jaanus Ree/Red Bull

Freezing temperatures, studded tyres and Colin’s Crest make it different, and much anticipated each season. Year after year, Henning Solberg continues to choose Sweden as his WRC event of the year. Yes, it’s close to his home in Norway, but why wouldn’t he choose the amazing jumps of Finland or the challenging marathon that is the rally of 10,000 corners in Corsica?

Henning Solberg jumps over Colin's Crest in 2015. Photo: Jaanus Ree/Red Bull

The challenge of the snow brings fun, variety and an indescribable spectacle which elevates rallying onto a pedestal. Canada recently have voiced their wish to host a round of the WRC, likely adding another snow event - it’s great news. The photos are amazing and the stories of studded tyres and snow banks are part of rally folklore. Sports fans around the world are glued to the PyeongChang Winter Olympic Games, and rally fans will be watching Rally Sweden all weekend - it’s almost the perfect storm.
Ott Tanak leads Rally Sweden after stage one.

Ott Tanak currently leads Rally Sweden after stage one. Photo: RedBull

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