New major sponsor for Rally South Australia
- 8th May 2008, 3:14pm
Rally South Australia is proud to announce a new partnership with South Australia’s largest privately owned auto parts retailer, Sprint Auto Parts. The South Australian based company will become the naming rights sponsor for the South Australian round of the Australian Rally Championship for the 2008 and 2009 seasons.
The sponsorship from Sprint Auto Parts will provide stability and continuity to Rally SA, which is known to be one of the best events on the ARC calendar.
As well as significant monetary benefits, Sprint Auto Parts will be providing material support by way of signage, access to advertising, in-store promotions and leveraging opportunities of many kinds to Rally SA.
The synergies between rallying and Sprint Auto Parts are clear, with many local crews using Sprint Auto Parts stores across the state to ensure their cars, support vehicles and transporters are well maintained for their journeys across the Australian Rally Championship.
Rally SA Director, Ivar Stanelis, said he is delighted to be associated with Sprint Auto Parts.
“I am really excited to be aligning the event with Sprint Auto Parts, a wholly South Australian owned company,” he said. “The rally, and everyone involved in the event, will benefit greatly from the association, and conversely, Sprint Auto Parts will gain greater exposure within their target markets.”
“I believe the relationship is definitely a win - win situation for both parties and hope it will continue long past 2009.”
Sprint Auto Part’s Managing Director, Chas Calandro, said the company is proud to be a sponsor of such an outstanding event that showcases the state of South Australia nationally.
“Sprint Auto Parts are pleased to continue their involment with motor sport and promote a great South Australian event.
“We have 31 stores across the state and as a company we are looking forward to promoting the Sprint Auto Parts Rally SA in each of these stores.”
“Sprint Auto Parts have been involved in various motor sport events. 'Sprint' came from Sprint car racing which I have been part of as a driver and team owner over the years. We are really looking forward to getting involved in South Australian rallying,” Calandro added.
The Sprint Auto Parts Rally SA will be held in the Barossa Valley, Adelaide Hills and Murraylands regions from the 25 -27 July.
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