New ‘Rally Club’ for Australian Rally Championship
- 29th July 2011, 2:04pm
The BP Citibank Mastercard Rally Club will offer members a range of benefits and offers for a yearly subscription of just $49.95, which includes a $25 BP gift card for the first 1000 members to join.
In addition, $10 from each membership will be donated to the Bosch ARC's official charity, the Make a Wish Foundation.
Members of the BP Citibank Mastercard Rally Club will also have access to unique exclusive news and multimedia on the www.rally.com.au website as well as special access to the Bosch ARC and to leading teams in the Championship. They will receive special access to a secure part of www.rally.com.au and access to a whole world of exclusive ARC information designed to create a great ARC experience.
According to the CEO of the Bosch ARC, Scott Pedder, the new BP Citibank Mastercard Club will be a great way for rally enthusiasts to connect with the sport with value added benefits, special access and a range of offers from Club sponsors and partners.
"The Bosch ARC is the pinnacle of road racing in Australia with highly modified vehicles racing against the clock in a variety of events across the country, it is absolutely unique in the world of motorsport and we felt we had to come up with a Club that was unique for the many thousands of rally enthusiasts across the country," said Scott Pedder.
"We have designed the Rally Club with a reasonable membership fee and benefits such as the $25 gift card for the first 1000 members and a range of discounts and other offers to enhance the value of the Club," he said.
"More importantly members who sign up will be able to take advantage of many unique access benefits and the ability to offer their opinions to the sport via the Club's online forum which will only be open to Club members. Drivers, ARC Management and Teams will also be active online to give members and fans the closest possible experience with our great championship and sport ," he added.
"The 'real' cost of the card if you subtract the benefit of the gift card is just $25 and when you consider that you will also be making a $10 donation to the Make-a-Wish Foundation not to mention the range of significant discounts the BP Citibank Mastercard Rally Club is fantastic value - so get in quick to make sure you are one of the first thousand to get the gift card offer," said Scott.
The BP Citibank Mastercard Rally Club will also allow the Bosch ARC and the championship teams to stay in touch with these VIP members via special blogs and other communications.
All members will be provided with an annual membership card and this card will be used to activate partner offers which will be able to be downloaded as PDFs from the 'Sponsor Offer' section of the website enabling members to save on a range of purchases from club sponsors.
Rally Club members will also receive a special monthly e-newsletter which will be full of the latest news from the Bosch ARC giving members the inside information on the Championship.
BP is the primary fuel supplier for the Bosch ARC with the company's Ultimate 98 premium unleaded petrol specified as the mandatory control fuel for Unrestricted ARC Cars, the ARC Premier League and the Rallyschool.com.au Junior Australian Rally Challenge
BP has a long history in motorsport and particularly in rallying here in Australia, it was the naming rights sponsor of the Australian Rally Championship in 1989 and 1990 and backed the legendary BP Rally through the 1960s and 70s as well as being heavily involved in off road racing and other motor sport activities.
More than 2.5 million Australians will see the Bosch ARC on TV in 2011 and the series will generate more than 36 hours of national television across the Ten/One HD network generating a media equivalency value exceeding $6 million.
Rally enthusiasts will be able to sign up as members of the BP Citibank Mastercard Rally Club online at www.rally.com.au
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