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FIA World Rally Championship driver Petter Solberg had the chance to recreate some of the most iconic film shots in the world when he visited the Costa Smeralda, at the Rally D’Italia Sardegna, and donned the famous 007 tuxedo for a stunning photoshoot.

More than 30 years after the Cala di Volpe, one of the world’s most glamorous hotels, became a set for the world famous James Bond movie, ‘The Spy Who Loved Me’, WRC driver Petter posed for a series of photographs to highlight the glamorous location of the sixth rally on the WRC calendar.

Solberg, who runs and drives for the independent Petter Solberg World Rally Team, was on hand to pose as the world’s most famous secret agent. Currently sitting in fifth place in the championship, Solberg looked every inch the action hero during the shoot, which took place in the building designed by famous French architect Jacques Couëlle.

Simon Long, CEO of ISC, the exclusive worldwide media and commercial rights holder for the WRC, commented: “Having one of the world’s greatest drivers in such an iconic location is fantastic. James Bond is a name recognised around the globe and it is fitting that Petter donned the famous suit to help promote this truly global sport.”


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