Coinciding with Hyundai Motorsport's livery reveal overnight was the news that Ott Tanak has partnered with American rally company, DirtFish, for the 2020 season.
Historically, North America's presence hasn't been strong in the WRC, but like in many regions, the sport is growing.
“The chance to work with a world champion like Ott was, quite simply, too good an opportunity to miss,” DirtFish owner, Steve Rimmer said.
“We’ve known Ott for a few years now and working alongside him is something we are very, very excited about. DirtFish joins him at a fascinating time in his career as he begins the defense of his maiden WRC title.
“We have to be clear here: this is much more than a straight commercial agreement. DirtFish has some very big plans related to the World Rally Championship and you’ll be seeing more on those in the coming weeks.”
Ott Tanak will begin his WRC title defence as part of a new team. Photo: Austral/Hyundai
“The intention is to raise awareness of this incredible sport and championship in the United States. There is a strong rallying community here in America and DirtFish plays a large, fundamental role in the sport. However, we want to see that continue to grow and grow," he added.
The announcement and comments by Rimmer signal the intention not only to grow the sport of rallying but to host a round of the championship in the future.
"Historically, rallying hasn’t been at its most prominent in America – but we shouldn’t forget this country has run five WRC rounds with the Press on Regardless and Olympus Rallies – and we want to change that.”
“We’re looking to work very closely with WRC Promoter to provide a platform through which we can introduce Ott and the WRC to North America.”
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