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The case for consistent WRC colour schemes

There’s been many comments about the colour schemes of the new hybrid WRC machines, noting that two of the cars look remarkably similar to years’ previous, but that’s nothing to frown about.

For a manufacturer, there’s much more at stake than pleasing a rally-mad fan who's been looking at the same colour scheme on their WRC+ All Live screens.

A new paint (or vinyl) scheme for a new season is one of the few things that occurs in the rally world in the early stages of January, and until the first round kicks into gear, much of the discussion is around what the cars will look like.

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Author

Luke Whitten

Luke is part of the third generation of the RallySport Magazine team and holds a degree in marketing & communications.
Luke is part of the third generation of the RallySport Magazine team and holds a degree in marketing & communications.