The 2014 Australasian Safari will be the last one, with event director, Justin Hunt, announcing that the seventh event to be held in Western Australia will be the event’s swan song.
“After seven years in Western Australia, it’s with a heavy heart that we wish to advise the 2014 Australasian Safari will be the last one held in Western Australia,” Hunt said in a press statement.
“My company Australian Safari Pty Ltd has a contract with Tourism Western Australia. The contract contains the option for TWA to extend the current agreement for a further three years (2015 to 2017). TWA has declined to take up this option in the current climate.
“In these tough economic conditions, it is fair to say we have done a very good job running an international level motorsport event. However, the anticipated growth in competitor numbers and external commercial support has not been realised.
“After working very hard for a number of years, we haven’t been able to significantly increase the size and media impact of the event to justify the investment.
“Tourism Western Australia has been a wonderful partner. Whilst I am devastated, I respect their decision and give my commitment to my stakeholders, sponsors and the competitors that Safari 2014 will be an amazing experience.”
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