International promotion for Safari
- 6th September 2006, 3:28pm
Declining interest in the marathon event has seen the Safari sitting idle for the past few years – it was once one of the off-road calendar’s significant major events, attracting international interest and competitors.
Starting in Kununurra on August 17 next year, the 4,500 kilometre event will finish in Perth eight days later.
Founded in 1985, the Australian Safari has not run since 2004 but according to Octagon managing director, Sean Nicholls, there is a growing interest in long distance endures such as this.
Octagon plans to promote the event in China, Hong Kong, Singapore, Thailand and Malaysia by way of an Asian roadshow.
According to WA Tourism Minister, Sheila McHale, the WA Government are delighted to be hosting the event for a period of three years because it gives a terrific opportunity to showcase regional Western Australia to millions of TV viewers in Australia and around the world.
Despite being eleven months away, entries for the 2007 event are now open and there is already strong initial interest from both motorcycle and four-wheel vehicles.
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