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Kumho Tyre officially announced yesterday that it has concluded its long-standing partnership with the Australian Rally Championship.
 
Kumho depart the Australian Rally Championship after seven years. (Photo: Peter Whitten)According to Kumho Tyre Australia's Rachael Sinai, the ARC has formed a key part of Kumho's sports marketing strategy, culminating in the Kumho Tyre Australian Rally Championship naming rights sponsorship in 2016.
 
"Kumho is proud to have been very closely aligned with the ARC and we part ways with this iconic motor-racing championship on very good terms" said Rachael Sinai.
 
"We've been a significant contributor to the sport over the past 7 years and we thank everyone who is involved in the rallying fraternity for what has been a fantastic experience."
 
Michael Smith, General Manager of Rallycorp, added:  

"The whole ARC community joins with me in thanking the staff and management at Kumho Tyre Australia for their fantastic support over the last seven years.

“The Championship has undergone a number of changes during that period and, at every step, Kumho were there to help the Championship and competitors alike. We shared with Kumho some fantastic events and exciting rallying. We wish them well for the future."

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