Sunraysia Safari jerks new naming rights sponsor
September 9-12 will see the fourth edition of the Sunraysia Safari, and “Local Legends” (the Australian based maker of exceptional Beef Jerky, Biltong and Pork Crackle snacks) have secured the naming rights partnership for the event.
Now known as the “Local Legends Sunraysia Safari Rally”, the partnership demonstrates the promotional value the rally is able to provide, and is a solid vindication of many years of hard work by the organisers to develop a world class event that captures the imagination of competitors and sponsors, as well as interest from all corners of the globe.
Once again based in the spectacular Wentworth Shire, on the edge of outback NSW, competitors will be treated to around 1200 competitive kilometres over the four days of competition.
The support of the local communities that host the event is a real highlight for competitors and officials alike, and given the crippling drought conditions many landowners are experiencing, the economic and social boost that the rally brings is needed more than ever.
As Event Director, Troy Bennett explains: “We’re always very conscious of the fact that whilst we’re all out having an amazing time with the rally, the properties we are so generously welcomed onto are all working farms.
“With the drought having such a devastating impact on so many, we had initially decided to look at staying off several properties this year to give them a break, however, when we put this to the farmers, they were insistent that we use their tracks again!
“There aren’t too many events that enjoy the level of co-operation and enthusiasm we receive from the locals, and we’re immensely grateful,”
Competition is set to go up another level this year, with several older Cross Country Rally cars being purchased by new owners, specifically to enter the Local Legends Sunraysia Safari.
“There’s clearly a strong appetite amongst rally competitors for an affordable long distance “adventure” style rally, focussed on camaraderie and good natured competitive spirit,” according to the Event Director.
“The fact that people are buying cars specifically for this rally is the best possible endorsement we can get, in terms of confirming we’re on the right track. It will be great to see so many of the cars from previous years out in the bush again, doing what they were built to do.”
It is also expected that the event will receive entries from International Auto competitors for the first time, with a Japanese based team preparing two vehicles to test against the best that the Wentworth region can offer, and interest from other teams keen to send cars to compete in the stunning NSW Outback.
The Supplementary Regulations for the 2020 Local Legends Sunraysia Safari will be available shortly, and entries will open at that time.
Organisers are expecting a capacity field this year, particularly given the increase in auto entries, and the international interest with the Moto Division. The organisers have already stated they feel that 2020 will be a defining year for the rally, and preparations are continuing at a frenetic pace.